Why do businesses need blog Content?
First and foremost, blog content is great to help attract customers to your business. They might be starting to search for what you do, a product or service, or they might be closer to their purchase or engaging your service. Great blog content helps show your customers that you know what you're talking about and that you can be trusted.
Secondary to that is SEO. Search Engine Optimisation is a huge concern when it comes to your website being shown to customers when they search for terms related to your business. Blog content can help you target the right keywords, phrases and so on. This means your content is more likely to be ranked higher in the search engine results pages.
Your blog content needs to be written with those keywords and phrases, but first and foremost needs to be written for your readers and target customers. That's quite a job, and many businesses don't manage to find the time to create great blog content - or they don't have the ability to write well.
That's where I come in. I'll understand your target customer, what message you're trying to get across, and create a blog schedule that works for your customers and for the search engines. I can write all of your blog posts for you, and I can either post your blogs for you, or simply send them to you for your web team to publish.
If you're looking for examples of my work before you decide to contact me, you can find work I've completed for various clients on my Adorned Content Pinterest board.
Can't I just use ChatGPT Content?
Sure you can. Thousands of businesses are. And there's absolutely nothing to stop you, either. But we still don't know how Google will treat AI content that hasn't been edited by a human. Some AI content is good enough - for example, on category pages, where a customer is less likely to read that content - but unedited, AI content tends to be bland, repetitive, and boring. The thing AI can't give you at the moment is personal experience - which is really important for customers.
AI can be a tool to help create content, but if you want really high quality content that performs, you're never going to beat a real person creating it for you. If you would like to reduce costs for certain aspects of your website, I can work with ChatGPT to produce content, and then edit it so that it reads like a human wrote it. I can also advise you where it is best to write from scratch, and where AI can help us to save time and money.
Blog content that works
Tell me about your business and how you'd like me to help